Having spent a successful career expanding Deloitte’s platform across various industries, including securing projects worth $10 million in 2016 alone, I always knew my future lay outside the world of audit. Therefore in 2017, in parallel to my work in Deloitte, I co-founded BISKIT, a unisex clothing label to capture the emerging gender-neutral apparel market. Scaling the business in the very first year, I secured partnerships with Berlin based boutiques that now account for 80% of sales, which has energized my passion for entrepreneurship and retail.
My post-MBA goal is to gain retail industry exposure through a Business Development Manager position in organization such as Inditex or H&M. Thereafter; I plan to return to my co-founders at BISKIT’s to expand its operations across Europe, to complement its existing operation in Germany and India.
To seamlessly actualize my goals, my discussion with Anina Tardif-Douglin (MBA ’19) assured me the exposure through the R&LG Club, Retail Treks (e.g. Milan and Barcelona Retail Safari) and the immersive Case Method curriculum would set the stage for a successful transition into this industry. Prof. José Nueno’s ‘Marketing’ class, a favorite amongst students, will be the perfect place to enhance my customer acquisition strategies – an invaluable assent for any new entrepreneur. Additionally, the option to utilize the Track-1 Summer Internship to create BISKIT’s Europe market expansion strategy will be essential to capitalize the retail industry’s movement to gender-neutral clothing.
For me, IESE is an entrepreneurship-focused investment – Surrounded by like-minded peers at the Startup & Entrepreneur Club, networking during ‘Breakfast with Entrepreneur’, and mentorship opportunities under industry leaders like Carlos Costa (COO, MANGO) through ‘WeGrow’ will provide me with significant returns.
Finally, with Barcelona hosting the Retail & Brand Experience World Congress, its position as one of the centers of fashion and retail is invaluable in gaining real-time inspiration and industry knowledge. For the reasons stated above, IESE and its location in the progressive Catalan capital is the perfect platform to develop my skills and expand BISKIT’s sustainable gender-neutral vision, catapulting my entrepreneurial ambition.