The Pharmaceutical industry has been facing major challenges in recent years, such as sales force ineffectiveness and significant pricing pressures from healthcare payers. Working for a leading Pharmaceutical firm, I had the opportunity to tackle such challenges, boosting my passion for this industry.
Assisting with the strategic plan of my company in South Africa I was exposed to McKinsey’s approach to Pharma challenges in developing countries. Therefore, after my MBA in INSEAD, I would like to work as an associate for a top international consulting firm such as McKinsey, Bain, or BCG and focus on pharmaceutics.
Experiencing the vast diversity of the consulting industry and understanding the global business world are imperative for me to attain my goals, and I understand that applying specific industry knowledge, global understanding and strategic focus is what INSEAD is all about.
Following three to five years in consulting, I would like to enter a large pharmaceutics corporation with an international expansion strategy such as Pfizer. A senior management position in international business development, such as out-licensing manager, would give me an insight on developing pharmaceutics markets and would allow me to manage internal portfolio assets while forming the right alliances. After a few years of corporate experience, I see myself advancing to a vice president of business development position where I would be leading the organization’s expansion, responsible for corporate strategy and managing the business development department.
Pharmaceutics is a global industry which is affected by specific regional healthcare needs, governments’ regulations and local cultures. This has been forcing large pharmaceutical companies to be truly international organizations, which need truly international individuals. INSEAD’s multinational and multicultural environment will enable me to expose, absorb and learn how to handle this kind of diversity.
My visit to Fontainebleau campus (2008) showed me that studying with students from more than 70 nationalities really makes a difference and how the cultural aspect is addressed by exposing each nationality to the others. Moreover, the opportunity to experience Asia through the Singapore campus of INSEAD will allow me to network with large Pharma companies, like Roche, using Singapore as one of their hubs to the fast growing far east.
Furthermore, dynamic changes in this sector require structured yet flexible marketing strategies to better penetrate new markets and develop suitable mergers and acquisitions. INSEAD’s strategic orientation provides the exact tools to build such plans. I am particularly excited about Dr. Reinhard Angelmar’s Pharmaceutical Marketing Strategy elective course. This is very important to me because as a Manager in the Pharma industry, I am particularly exposed to an ever-changing environment but need to display solid core marketing tactics in order to influence others to follow my vision.
Attending Javier Jimeno’s Industry & Competitive analysis class introduced me to the open atmosphere of classes and the kind of top-tier professors offered by INSEAD. In addition, it taught me that the group experience, as used in INSEAD to link between students from different backgrounds, can help me truly leverage difference multicultural approaches.
Personally, INSEAD attracts me also due to the proximity to my uncles in Paris, which would assist me in my post-MBA job search using their local relations and to my father in Milan, who I could rely on during and after my studies there.